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Why

There are so many great reasons to support local & eat clean food. Here are just a few!

1. Farm fresh: Fruits and vegetables you find at the grocery store are often several days old before they even reach the produce aisle. Before produce hits supermarket shelves, it ships in refrigerated trucks, possibly from thousands of miles away. Farmer’s market produce, on the other hand, is nearly the antithesis of grocery store fruits and vegetables. In most cases, the owner of the stand picked it just that morning, so you know the food is as fresh as you can get it outside of growing it yourself.

2. Organic and non-GMO: Many farmers participating in local farmer’s markets use organic methods to grow their produce. Most label it as such, so you can be certain you are purchasing chemical free products. They also are more likely to use non-modified seeds. Organic farming is better for the soil, the environment, and your body.

3. Seasonal: There’s a move in the United States towards a more seasonal style of eating where one eats what is locally available in season. Some nutritionists and scientists suggest eating seasonally available foods is better for your body, because humans ate seasonal produce for thousands of years before refrigerated shipping changed all that. Still, eating produce in season only makes sense. Lighter fruits and vegetables are available seasonally in the spring and summer, while heartier winter vegetables like squash and parsnips provide sustenance for the cooler autumn and winter months.

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About Central Mass

4. Ripe: Offerings at the farmer’s market are generally picked at the peak of their ripeness when the plants’ natural sugars are at their peak. Eating produce when it is ripe not only tastes better, but it also provides the best nutrition possible.

5. More nutritious: One look at the vivid colors of produce found at the farmer’s market, and you’ll be able to tell just how nutritious the fruits and vegetables are. Compare that to produce at the grocery store, and you’ll see that the supermarket fruits and vegetables pale in comparison. Vivid colors in fruits and vegetables are a reflection of the nutrients they contain. Many local farmers cultivate extremely nutritious produce through their careful farming methods.

6. Tastes better: Try this. Buy a tomato from the supermarket and a gorgeous heirloom tomato from the farmer’s market. Now taste them side-by-side and see what you think. Produce from the farmer’s market almost always tastes better. This is because it is picked at the peak of ripeness and is incredibly fresh when it gets to you. If you start adding farmer’s market produce to your cooking, you’ll be amazed at the difference in flavor and texture.

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7. Non-industrial: Just like everything else in this country, industrialized farming has become the norm. These giant factory farms grow massive amounts of produce, shipping it all over the world. Giant corporations run industrial farms, driving local family farms out of business.

For the sake of efficiency, industrial farming favors monocultures, where a single field only grows one type of fruits or vegetables. Monocultures sap the soil of essential nutrients, leaving it barren and unplantable. Likewise, they are more susceptible to disease and pests. In general, industrial farming (both conventional and organic) is hard on the land, depletes the soil of nutrients, uses industrial chemical fertilizers and/or pesticides, and utilizes environmentally unfriendly practices that are not sustainable over the long-term.

8. Affordable: For the sheer nutrition you get from farmer’s market produce compared to supermarket produce, it’s a really good value. Grocery stores tend to charge an arm and a leg for organic fruits and vegetables. At the farmer’s market, however, they are typically not much more expensive than conventionally grown produce, and the benefits to your health are likely to save you money on healthcare expenses over the long-term.

9. Variety: The farmer’s market offers a dizzying array of fruits and vegetables. Industrial farms tend to grow only a few varieties of popular vegetables. Small local farms, on the other hand, tend to favor variety, offering fruits and vegetables you just won’t be able to find in the produce section of your local supermarket.

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About Central Mass

10. Supports local economies: Most farmer’s market produce is grown within 100 miles of the market. This means that the farms are a source of local jobs and likely to spend money they make on their produce in the local economy.

11. Supports local family farms: There’s no doubt local family farms have decreased in numbers over the years, succumbing to the high cost of running a farm and increasingly stiff competition from giant conglomerate-run farms that produce massive amounts of extremely cheap produce. Purchasing fruits and vegetables from farmer’s markets, however, supports local family farms, giving them the valuable capital they need to keep operating and providing consumers an alternative to mass-produced foods.

12. Conserves fuel: Many supermarkets receive their produce from hundreds or thousands of miles away. This involves the significant use of fossil fuels for shipping on refrigerated trucks and rail cars. Famer’s market produce doesn’t have far to get from the farm to your table, significantly reducing the use of fossil fuels. Farmer’s markets also often operate in the open air and thus do not require electricity or heating.

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13. Better for the environment: Along with conserving fossil fuels, small family farms produce less environmental waste in the form of carbon monoxide, pesticide use, and chemical fertilizers. They are also less likely to utilize giant processing and sorting machines that contribute to environmental decay.

14. Provenance: When you shop at the farmer’s market, you know where your food has been. You can talk with the farm stand workers to learn about the farm’s growing and processing practices. In many cases, you can even visit the farms to see how they grow and handle the produce you are serving to your family.” -Kimberly Snyder

15. Improve the local economy: When a consumer buys local, significantly more of that money stays in the community. In fact, one Chicago study found that for every $100 spent at a local business, $68 remained in the city while only $43 of each $100 spent at a chain retailer.

About Central Mass
About Central Mass

16. Local business owners often have incentive to support other local businesses, patronizing local establishments for both business and personal reasons. Chain businesses, on the other hand, tend to get their supplies from corporate, as well as having store managers and employees that aren’t as personally invested in buying local.

17. Know the people behind the product: When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. Along with the rest of the community, you celebrate when a favorite local business succeeds and you mourn when it’s forced to shut its doors. This personal investment isn’t quite as present when a chain business closes, aside from feeling disappointment that you have fewer businesses within convenient driving distance.

18. Keep your community unique: Local businesses give a community its flavor. Towns across America have similar chain restaurants, grocery and department stores but that diner down the street where you have breakfast every Saturday morning is one-of-a-kind. The combined presence of your town’s many local businesses makes it different from every other city in the world. By supporting those businesses instead of chains, you ensure that uniqueness is preserved as a part of your community.” -John Rampton

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